LEADING LADIES

TV | VIDEO | DIGITAL

”#OscarsSoWhite became a rallying cry for many Black viewers and other people of color who felt ignored by Hollywood. Despite Hollywood’s past, Black people, and even more specifically, Black women are becoming a force to be reckoned with. Overcoming obstacles, they are forging ahead and growing their power, creativity, and influence. Their contributions should be known, and their achievements celebrated. With this backdrop, we knew tapping into the power and influence of Black women would create a campaign with unique relevance to the target, and with the potential to breakthrough. We made "Celebrating Women Behind the Scenes" the theme of our XFINITY campaign for Black History Month. With TV, online video, print, radio, digital banners and original content, we celebrated unsung Black women doing big and surprising things in Hollywood.” - AAF Mosiac Awards.

Results: 2018 AAF Mosaic Award Winner - Multicultural Ad Campaign, 2017 Naimac Emma Awards: 1st place - TV, 1st place - Out of Home , 2nd place integrated campaign