PAUL JON OSEN
WWW.PAULOSEN.COM | 212-920-9991 | PAULJONOSEN@GMAIL.COM
SKILLS
Team Leadership | Strategic Thinking | Multicultural Insights | Brand Launch Development | Creative Concept Development | Large Multi Agency Group Creative Collaboration | Team Mentoring | Team Coaching | Team Building | 360 Degree Fully Integrated Creative Campaign Development and Production | Traditional Advertising | Emerging Technologies | Digital Marketing | Social Media Marketing | Agency Culture | Agency Community And Schools Relations | New Business Development
SUMMARY
• Award winning creative development and leadership of integrated creative campaigns earning over 50 advertising and marketing awards at various leading industry competitions, including the American Advertising Federation Mosaic Awards, ANA, Hugo, NAMIC, Chicago Advertising Federation, Telly Awards, Davey awards and Cable Fax awards.
• Recognized as an Industry leader in emerging markets, emerging talents and multicultural advertising, appearing on the cover of Screen Magazine and in Advertising Age 29 under 29.
• A trusted business partner providing creative leadership on large national brands including the NBA, NFL, Comcast, Xfinity, NBC Universal, McDonald’s, Microsoft, Toyota, General Motors, Ford, Burger King, Verizon, Stellantis, Jeep, City of Chicago and the United States Navy.
EXPERIENCE
CREATIVE DIRECTOR | FREELANCE | NATIONAL BASKETBALL ASSOCIATION | NEW YORK 2017 - 2024
• Led the creative effort for the NBA 2022 USA election social and digital campaign that helped to inspire 27% of youth (ages 18-29)
to vote and make the 2022 midterm election the second-highest youth voter turnout in three decades.
• Partnered with clients and internal teams co-leading creative brand efforts for multiple NBA platforms including, NBA Cares, NBA Foundation, NBPA National Basketball Players association and NBA Voices to raise the level of concepts, strategies and insight-led creative.
CREATIVE DIRECTOR | FREELANCE | DONER | DETROIT 2022
• Collaboratively led the ideation process for a comprehensive campaign pitch to Jeep, encompassing national and regional initiatives.
CREATIVE DIRECTOR | FREELANCE | CHE’ CREATIVE | NEW YORK 2020 - 2021
• Led creative concept development for digital and social campaign development in partnership with Alma DDB and Amazon Studios for Amazon Black History Month 2022 that became an entire platform for underserved online business titled: #remarkablyblack
• Co-led the creative development of a new business super bowl pitch for Rocket Mortgage
ASSOCIATE CREATIVE DIRECTOR | BURRELL COMMUNICATIONS | CHICAGO 2011- 2017
• Built and led a high-performing team and inspired a dynamic mix of culture of creativity and collaboration including internal and external teams from Jr through Sr. Levels in the development and execution of national advertising campaigns for major clients in the retail, automotive, and technology industries resulting in increased agency scope of work and business growth on multiple accounts.
• Collaborated with clients and multiple network agencies, to understand their business goals and translated them into leading creative strategies and creative launch campaigns that gained significant growth in the African American consumer-based segment and helped to revolutionize multiple brands including Comcast, Xfinity, NBC Universal, Toyota and McDonald’s within the marketplace.
• Co-led the discovery, development and professional growth of jr. talent, mid-level talent and Sr. talent for the agencies creative department.
• Led the development of integrated campaign that leveraged emerging mobile app. technology that resulted in a significant increase in brand awareness for McDonalds while entering them into the mobile app entertainment space.
ASSOCIATE CREATIVE DIRECTOR | LEO BURNETT | VIGILANTE | NEW YORK 2005 - 2011
• Worked closely with clients and internal teams to help drive creative synergy and ensure strategic objectives through campaign executions for General Motor and launched a new brand renaissance for the Buick Brand.
• Collaborated with multiple network creative agencies to maintain and grow client’s business.
ASSOCIATE CREATIVE DIRECTOR | UNIWORLD GROUP | NEW YORK 2003 - 2005
• Clients: Ford Motor Company, Burger King
ASSOCIATE CREATIVE DIRECTOR | GLOBAL HUE | DETROIT 2000 - 2003
• Clients: Chrysler, Jeep, Dodge, Verizon Wireless, US Navy.
EDUCATION
MSU Michigan State University | Guest Lecturer, Capstone Course portfolio review
CCC Columbia College Chicago | Guest Lecturer, portfolio review
MCC Macomb Community College | Media and communications arts focus
COMMUNITY
American Advertising Federation Mosaic Awards - Award Show Judge | One Club Creative Boot Camp GCD - Award Show Judge | International ANDY - Award Show Judge |Philadelphia ADDY - Award show judge