GAME TIME GOLD

TV | SOCIAL

McDonald’s wanted to make significant impact around Super Bowl 50. We developed a creative concept that revolved around the idea of an NFL-themed game called "Game Time Gold." We needed someone with the right winning “sports cred” to lead this charge and enlisted the help of none other than “Prime Time” “Neon” Deion Sanders as the ultimate hype man and commentator, to be the face and voice of this exciting new partnership between McDonald’s and the NFL. Deion Sanders, brought his extensive knowledge and passion for the sport to this game, adding an extra layer of excitement that led to massive participation in our program.

As part of the "Game Time Gold" campaign, McDonald's decided to crash watch parties, bringing the game to the people. They placed "Game Time Gold" super fans in the end zone, giving them the best view of the game while also giving them the chance to win over $58 million dollars in prizes. McDonald's was able to leverage the excitement and enthusiasm of these fans, creating a buzz around the game that made it truly unforgettable..