MCD _REBOOT

EXPERIENTIAL | TV | DIGITAL

McDonald’s needed a clever way to rollout their completely new digital menu boards while gaining the attention of their wide range of customers. We surprised the world with this innovation by rebooting the #1 fast food chain in the world, and soon customers were raving about the customizable and intuitive new ordering system. We re-ignited the love for McDonald's, bringing back old fans and attracting new ones by plugging people into a new fresh start.