VISIONS OF KING

EXPERIENTIAL | SOCIAL

In honor of Dr. King's legacy and to celebrate Black History Month Comcast wanted to make a lasting impression on the future of diversity and equality. We created a once in a lifetime opportunity for young people to express their dreams and aspirations, to depicted their own interpretations of freedom, justice, and equality on 9 blank canvases of Dr. Martin Luther King Jr. What we received are not just beautiful pieces of art, they are monuments of freedom, expressions of hope and determination, and a testament to the power young minds have to shape the world we live in, to create their own visions of the future while reflecting the dreams of us all towards a more equitable and just society.

Results: 2018 NAMIC EMMA Awards, Grand Prize, Experiential Marketing, 1st Place - Experiential Marketing, 2nd Place - Integrated Marketing Campaign, 11.9 million Impressions, 312% increase in web traffic