GET IN THE GAME. VOTE.

EXPERIENTIAL | TV | DIGITAL | SOCIAL

Failing to exercise your right to vote can make you feel invisible in the political process becoming nameless. By combining the forces of the NBA league, its players, and the community, The NBA cancelled all the games on election day and turned their stadiums into voting booths created a movement that encouraged young people to participate in the 2022 United States Midterm election, empowering them to effect change. Our multi-channel campaign included national TV, digital, social and CRM and specifically targeted young voters aged 18-29. As a result, we witnessed one of the largest voter turnouts among 18-29-year-olds in the past three decades. This campaign was originally launched to support the 2022 US midterm election and then continued to further support the 2024 US primary election.

Visit the NBA 2024 Election Hub Here. https://www.nba.com/elections