THE WIZ LIVE

TV | DIGITAL | SOCIAL | PRINT | EXPERIENTIAL

We partnered with NBC Universal and Comcast to launch The Wiz Live through the Xfinity X1 Platform and created a 360 degree campaign that inspired a lot of conversation online. We invited the world to take a walk down the yellow brick road with Xfinity and find yourself in the wonderful world of OZ. Where (smart search intelligence) inspires each search, rom com rewinds on you (cloud DVR) builds heart, the (voice remote technology) enables your courage to roar and how streaming entertainment can make you feel like you’re always at home on the go. Our multi-media campaign instantly gained the largest social reach of a Live TV special. That is Awesome. Go Team!

Results: 5.8 million Social Media Impressions, Twitter Top Trend on Black Twitter, Largest social reach of Live TV special, #2 Most Viewed Program for Xfinity on Demand