NEW ADDITION

MCDONALD’S NATIONAL BRAND

The "I'm Lovin' It" slogan is a well-known and iconic part of the McDonald's brand, and it is instantly recognizable to consumers of all backgrounds. By using a slogan that is widely recognized and familiar, McDonald's is able to establish a strong brand identity and build a sense of loyalty and trust with African American consumers. Here is a proud story we created by combining relevant cultural nuances and insights with the power of love.